Fight! Fight! But not on Friday night
There's a big problem with this FCUK ad. It's not that it recollects the titillating TV ad that was a direct rip-off of a music video. Neither is it that the pugillistic females have too many clothes on. Nor is it the absence of sticky mud or cold water (wake up art director!).
No, the problem here is that this outdoor work can be seen plastered on the side of London's red double-decker buses.
As any regular traveller in London knows (or so I'm told, as I prefer to travel by private helicopter or chauffered Bentley) there are fewer more threatening places than our buses late on a Friday or Saturday night, especially when they're bound for the more dangerous outlying boroughs.
Some hot lesbian nookie would be just about acceptable to my conservative sensibilities, but I wouldn't want to be stuck on the night bus with a girl fight on the outside.
Not without my bodyguard. Especially in Peckham.
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