You've got to hand it to Mother, the agency behind this Pot Noodle campaign. They set the bar high with the first ad in the Noodle Miners saga, which was so good that it encouraged the usual backlash from ad numpties claiming anti-Welsh xenophobia.
Well, they're going to have a field day with the latest one, which throws a sheep into the mix (an essential ingredient in any piss-take of Wales, bless 'em). The ad's utter nonsense of course, and superb.
In the interests of research, I dispatched a brace of scantily clad monkeygirls to find a typical ad numpty, and ask his opinion:
"It's a disgrace. People will take this as an excuse to drag sheep down mines. I'm going to complain."