May 16, 2006

Most hated brand has most brilliant ads

Marketing magazine features a survey claiming that Pot Noodle is the UK’s most-hated brand. The brand must be doing something right: it has a near-90% share of the country’s instant noodle market.
Admittedly, most of the product probably ends up in a semi-digested state on many a drunken student’s floor. It is a cheap and handy emergency ration and ideal for the mid-hangover or pot smoking munchies.
The TV ads have been consistently brilliant for years. Here’s the latest one, taking the gentle mickey out of the Welsh (if you don’t live in the UK, the Welsh live in that little tummy-shaped bit of Britain that faces Ireland).

Agency: Mother

Tags: FMCG, TV ads

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