This is the sort of ad that works for me. It speaks directly to the old git side of my ageing mojo.
Lager is a boys’ drink, alcopops taste like liquid snot, and the big American beer brands are insipid cat piss. Bitters and ales are the thing – nearly every brand has a distinctive taste, they don’t bloat (meaning you can drink more) and you’re more likely to find unusual guest brands in pubs. Yes, the urge to go out and buy those carpet slippers is getting stronger.
But if you see me with a pack of Werther’s Originals, then please shoot me.
Client: Greene King - Abbot Ale
Agency: WFCA Integrated
Tags: FMCG; Press / outdoor ads