In the event of capture, I will distribute cyanide capsules which are to be placed under the tongue like so

The rather odd fellow in this new ad for Play Monday (a serious rival for the straight-as-a-banana National Lottery) makes me chortle, because clearly he occupies a headspace similar to my own.

There are at least two others in the campaign, and jolly nice they are too, but I can't help but think that Mr Away With The Fairies reminds me of someone:

Maybe this is deliberate, in which case agency M&C Saatchi deserve plaudits and golden peanuts for referencing the crazy fantasy world of Mike Myers in a clever dig at Play Monday's long-established rival, much criticised for the diversion of charity cash to exceedingly weird causes.

Tags: TV ads