Meanwhile, a US brand that gets it right

While the Nike behemoth rumbles on, trampling poor East Londoners and Wayne Rooney’s foot in its quest for World Cup glory, another US brand proves itself a little more likeable.
Budweiser has launched a new series of ads that gets the tone about right: self-deprecating humour at the expense of American ignorance about the beautiful game.
Continuing with the “You do the football, we'll do the beer” campaign by Rainey Kelly Campbell Roalfe/Y&R, Budweiser introduce us to a pair of grinning gorms who commentate on the championship via Budweiser’s UK website.