November 27, 2008

Eat spuds (bring toothpaste)


There was some research published recently that claimed 40% of young adults do not know how to cook a jacket potato. Considering that all you do is wash it and shove it in an oven, one’s Daily Mail Reflex is to assume that youngsters are just too stupid. I think it’s more plausible that nobody’s actually bothered to show them.
My 10 year-old didn’t know how to drive a car, but, after seeing a particularly harrowing episode of Dora the Explorer, he was so worried about how he’d survive a zombie apocalypse that I let him loose in our Hummer in Sainsbury’s carpark, as well as revealing that a brain shot is the only way to kill the undead. He also knows how to cook a potato. You see? Showing and doing is the only way to teach.
Presumably the same 40% of potatophobes won’t be buying anything from McCain’s spud range because they’d have the added burden of opening the bag. Health & Safety rules would forbid the formal teaching of scissor-use but, again, one’s Daily Mail Reflex leads one to assume that the aforementioned youths would just use a flick knife.
But seriously, I’ve long been intrigued by this brand. It really is a case of great advertising, shame about the product. Agency BMB have fun with the food porn genre in a way that trumps M&S. The recent Media Guardian piece about the campaign sums up my thoughts too: the ads work because, dammit, you know they’re bad for you but the copy makes you really want it.
The problem is that having tried the product, it’s fucking awful. The whole goose fat thing (no doubt inspired by Nigella) leaves one’s teeth coated in a residue that’s ickier than a waitress’s forehead at a bukkake party. Still, it’s the ingredient that would draw the shopper away from the infinitely cheaper raw loose spuds and onto the dinnerplate equivalent of a deep fried Mars bar.
It’ll be interesting to see how brands like McCain survive the recession. After all, lighter purses are the greatest spur to changing consumer behaviour. That 40% who can’t bake a spud? They’ll learn, because they have to.

See also:
M&S dish up drool-worthy dinners
At last, REAL food porn
Sweet and creamy

November 26, 2008

Sod it, let's just damn well ban everything

This snap is from Brand Republic:


The world we live in now. And how can you ban a campaign (The Sun) that ended months ago?

November 25, 2008

An ad at the pinnacle of WTF?ness

The end of advertising will look like this.

November 24, 2008

Monkey invasion sub-plan #9923

And while you are asleep we will send in tiny robot elephants to inject custard into your brains. You will be filled with a desire to spend your holidays sitting beside motorways, smiling happily at the thought of kittens. You will engage lorry drivers in pointlessly inane conversations before quietly murdering them to placate the purple fairies. In the evenings you will complain to the BBC.



Oatibix is served by WCRS. Bless.

November 22, 2008

Pueraria Mirifica - boobs or bollocks?

It was one of those twelfth-pint quests for wisdom that, without warning, hit you before deciding to continue with the next drink. I wondered out loud why it is that the part of a woman between her hips and her breasts is called the waist. My muslim drinking pal informed me that it's because God could have easily fitted in another pair of tits there.
Speaking of which, here's an even worse joke about chest puppies: a naturapathic website charging clown money ($100+ a pop) for tit cream. I really can't understand why they'd need so many gratuitous demo videos (**Not Safe For Work**) which I've studied carefully and concluded that there's no difference between Before and After, other than with the viewer for whom it's probably quite difficult to remain sitting still.

November 20, 2008

Blow your noses and seize him!

Major Media Event Alert: Monty Python has launched its own YouTube channel. That's my excuse for posting my favourite Python movie clip here. It's one that the chimplets enjoy, sympathising with the agony of the Roman soldiers as they strain to hold back laughter. To them, it's just like those occasions when someone farts in school assembly.

November 19, 2008

Mike Hunt's mate

No idea of origin...

received via email

November 18, 2008

More woo infiltrates UK advertising

Two current ads from British telly that are worrying.
We like to think that regulations keep our advertising clean from bunk and woo. I believe that consumers should be left in no doubt about what they’re being sold.
This first ad at least has the honesty to be open about the organisation behind it. Brits in general have a healthy scepticism about religious messages, so hopefully the vast majority will ignore it.


But it can’t be right to sell a scientifically unproven concept such as God in a TV ad.
You can hold a Mars bar. You can see the AA man fix your car. You can get that cheque from the insurance company. But what proof do you get that you’ve received divine service? And yes, it could be argued that it’s the church they’re selling, not the deity, but what would be the point in signing up unless you believed in a divine being? It’s like selling the sizzle without there being a sausage.
Take a really close look at this second ad.


At first, I thought it was a peculiarly-skewed tourist promotion. I can see the message being enticing to almost anyone (although I’m gratified that my teenager, upon seeing it on Sky News, scoffed and judged it “weird”). But when you visit the website, there’s the feeling that this is some kind of humanist, all-inclusive, officially-endorsed peace-promoting charity.
Dig around, and it turns out the the way to happiness follows an unexpected path.
Dishonest, or what?

November 16, 2008

The iPhone app all girlfriends should have

Now this is what I call a product demo. It's an iPhone horse racing game which is demonstrated, in a lurid stroke of genius, by two blonde chicks spanking themselves. No more need be said.


via

November 12, 2008

When little girls' things make you think of Kill Kill Kill

Can you take the fear? Can you, really? Then prepare the brain bleach and don't blame me if this forces you to scoop out your eyes with a spoon. This... thing... it will haunt your dreams. For ever.

November 11, 2008

Buxton rips Obama a new catchphrase

Regulars will know how much I enjoy Adam Buxton’s TV and radio work. He has carved himself out a niche online too, and has just posted this Obama-inspired masterpiece.


More Buxton brilliance:
Driven by dicks
Praise the toad
The future of British TV
Before BB turned nasty
Star Wars: A New Pope