Because it’s easier to open the valve on Twitter
Because I’ve been so damned busy
Because the anonymity thing is feeling just a tad jaded
The blog started by accident. I was playing around with different blog platforms, experimenting for the sake of the agency planning department, which wanted its own blog (still going strong on Typepad). I have no idea why I picked FishNChimps as a name. Maybe I had a takeaway the previous evening. I thought it would be fun to demo the blog with a few articles about the harmless subject of chimps in advertising. And then my spleen took over.
A big problem is finding something to say. It was easy enough most of the time. My job means that I regularly come across some interesting stuff, almost by accident. But then the middle ground of satirising stuff got stretched to, on one side regurgitating amusing links, and on the other pontificating on things that annoy (what the great George Parker would call piss ‘n vinegar).
I must say, it did damn well for a long time, even becoming for a very brief period the UK’s #1 advertising blog. This was partly thanks to some timely links from those huge, Star Wars Episode 6 Death Star-sized blog beasts AdRants, Copyranter and AdScam.
So, I’m killing this blog and starting afresh with a rebooted Blogger version of my shitty Wordpress blog. Wordpress is supposedly a good platform if you’re an html freak but not even I, with a passing competence in it, could tolerate its stupid restrictions. Blogger’s a bit simplistic, but very easy to customise. I do, after all, have other things to do with my time.
My brief for the newish blog is, very loosely, advertising (my industry) + science/scepticism (my interest) + researchy stuff (my job). There may occasionally be monkeys.
Let’s see how it goes.
August 24, 2009