Why Mother’s PO ads are wrong

Clients, eh? Always doing stuff that bodges up all that hard work invested in their advertising.
In this case, one of Britain’s favourite institutions, the granny magnet otherwise known as the Post Office, is falling victim to market forces that are causing the closure of even more branches.
POs are seen as vital hubs of town life. Rural areas are hardest hit because their branches are costlier to run.
Sadly, the PO’s incumbent agency is running a cosy campaign showing twee 1970s-style sitcom characters running just the sort of cute little branch that’s getting the chop. Fading celebs drop in, Harold drops his cup of tea onto his fundamentals and Mavis’ little dog does a whoopsy on the carpet. OK, I made the last two bits up but you get the picture.
Forget the market-winning geegaws that the PO is pushing through the ads. You can sell gold-plated, gem-encrusted broadband modems at 20p a pop and insurance policies that guarantee your late aunt’s resurrection. But all of that will be ignored because, as the PO seems to have forgotten, it’s service that people want, not products.