The old cliché that girls like chocolate is the idea behind this creation for Axe (aka Lynx). The adolescent approach of this brand’s advertising is more often hit than miss. It has to keep its pecker up to maintain interest in its never-ending range of spin-off smells.
I suppose that it’s agreeable that young teenage boys smell of chocolate rather than, well, teenage boys, but in my part of Essex the best way to woo a girl is with a nicely presented bag of hot chunky chips.
This time, me no likey.
Agency: VegaOlmosPonce, Argentina