Oooh look at the ickle car

Taking a cue from last week’s Charlie Brooker rant against advertising, here’s a prime example of an agency surfing the internet to use someone else’s ideas. Was artist Keith Loutit credited by RKCR/Y&R for their Landrover Discovery work? Whatever the answer, you can’t look at the ad and say “ooh that’s clever” and give the agency all the creative kudos.
Here’s an example of Loutit’s work.

More here.

Originally spotted on Boing Boing.