In advertising there’s smut and there’s smut, the difference being that when the message is delivered skilfully the fleshploitation becomes excusable. And then there’s the smut that you feel is just thrown in there because some sad old fart wants to justify sitting in a cloud of oestrogen.
There’s bound to be some kind of psychological description of that thing that happens when you’ve been caught doing something that’s slightly embarrassing and you try to mask it by exaggerating the infraction. A bit like a Tory MP caught with his trousers down on Clapham Common “Oh sorry officer, this knob? I was just examining it for ticks.”
And so to this questionable Danish (?) ad. Just why is there so much boobage? Why the awfully unimaginative soundtrack? Why does it have to run for nearly 3 minutes? And why does it remind me of that Boogie Pimps video?
Danish smut found on Illegal Advertising