Belly belly belly
Another one of my most favourite ads has just cropped up on YouTube. A surefire indication of a funny ad is one that makes all three of my brood laugh, and this one had them in near stitches when I showed it to them.
This classic from 2001 had a huge hairy belly chasing a guy around town. What makes it stand out is not just its humour, but the in-your-face way it communicates the idea of forcing fat bastards off the sofa.
Reebok stuck two fingers up at the Nike / Adidas approach of celebrating excellence, and spoke to the common man. Perfect.
Agency: Lowe Lintas






