Belly belly belly
Another one of my most favourite ads has just cropped up on YouTube. A surefire indication of a funny ad is one that makes all three of my brood laugh, and this one had them in near stitches when I showed it to them.
This classic from 2001 had a huge hairy belly chasing a guy around town. What makes it stand out is not just its humour, but the in-your-face way it communicates the idea of forcing fat bastards off the sofa.
Reebok stuck two fingers up at the Nike / Adidas approach of celebrating excellence, and spoke to the common man. Perfect.
Agency: Lowe Lintas
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2 comments:
the hair line to the promised land leads nowhere on the belly blob, poor thing...it's rather gross, but funny
I imagine a lot of creatives dream up ads they'd really like to run, but know will never be made.
And men with a belly like that have probably long forgotten what the "promised land" looks like.
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