This ad is circa today, and with heart-warming confidence omits any mention of emissions or recession-friendly words like “value” or “saving”. And there is no number with a slashed pound-sign on it either. There’s the Teutonically-enigmatic word “efficiency” which has more to do with overtaking oiks on the motorway with minimum fuss than it has to do with saving cash because the engine’s so damn good at extracting the final calorie from every litre of petrol.
So, thank you WCRS for reminding us that, for some, the recession is merely a minor inconvenience that will pass as quickly as that BMW on its way to that posh charity bash for distressed bankers. I feel much better now.