It's a Rotten Life

So I have a bit of a downer on Johnny Lydon. I don't know whether his difficult personality is an act or genuine borderline loony, but the Sex Pistols front man's appearance in Grey London's new Country Life ad kind of works. It's quite brave too, because there must be many people who haven't been won over by Lydon (not that he'll give a shit), who just might fall into Country Life's target market.
You can never be too sure whether he's taking the piss out of the Britishness that the brand is supposedly distancing itself from (it's the taste!), but hell, if a safe fmcg brand wants to take the risk, then I'm all for it.