Is that a bear or a gorilla?

There's a potential copyright spat between WCRS and a bunch of US academics over the agency's road safety video for TfL (skip the intro). Brand Republic reports that the video is a direct rip-off of an academic experiment conducted in 1999.
Your resident chimpmeister draws your attention to an earlier CMM post where Sainsbury used the same concept (using shopping rather than balls as the vehicle of distraction). It would have been a coincidence too far if Sainsbury's agency at the time was WCRS but, sadly for conspiracy theorists, it was AMV BBDO.
Here's a monkey sticking a finger up its arse.