Look at the body language.
The distance between the pair suggests that they kind of know each other, or at very least have only recently met.
Her head is tilted, she is leaning slightly forwards, her left hand flat on the cushion. Her legs are pointing towards him. She is looking into his eyes, challenging him to look at her boobage.
His knee casually points towards her, his stance open. A furtive glance at her rack isn't going to satisfy him.
He's in charge - this is his pad (note the minimalist alpha male decor) and he has drunk a little less wine than his prey.They support their heads in a way that could easily suggest boredom, but there is no uncomfortable moment. Not now. Not here. The small talk is over.
If there was any doubt that this pair are about to launch themselves at each other, then check out this image from the advertiser's homepage:
OK, so what the fuck does this have to do with selling wine?
Note the copy.
Eh? As meaningless sentences go, that takes some beating. But it doesn't matter, because with the words Bordeaux, Chateau, combined with the image of pre-copulating strangers in a posh pad, the idea is sold.
What other alcoholic drink - no... what other country's wines - would even dare to connect drinking with sex in this manner, even covertly? If this ad were flogging wines from the New World or any other European country, the effect would be as cheesy as the canapes served at a librarian's party.
But Bordeaux is as French as white flags, onions and seduction, the randy fuckers, so they can get away with this.
Sometimes I wish I was French.